Collecting demographic information from your customers is the old way of doing marketing.  With the technological development there are more convenient way to do marketing. The concept of Big Data embrace the process to perform in-depth analysis of customer data in real time.

To be ahead in the game with your competitors, adaptation with Artificial Intelligence and Machine Learning technologies are much important. It wave for the next generation marketing strategies. Google Now and Apple’s voice assistant Siri are the 2 famous example for AI capabilities.  For another example, the banking sector introduced a machine-based intelligent assistant to address customers frequently asked questions.

According to literature, 60% of content marketers struggle with personalization. This is a serious problem at a time when consumers are seeking highly unique, interactive experiences with retail brands.

There are two ways of implementing personalize content marketing.  First, offer audiences omni-channel marketing campaigns so they can engage with your content on devices of their preference. Second, leverage users’ demographic data to provide relevant content. This can be achieved by collecting information from users, such as their zip code, to deliver location-relevant content on their preferred topics so that they get access to material that they find interesting.

To analyze the content in-depth analytical tools are required. As the field of Artificial Intelligence progresses, AI-based algorithms will be able to create strategies by sifting through large volumes of data by recognizing and analyzing patterns.

Natural Language Generation (NLG) is an important branch of Artificial Intelligence that is set to impact content marketing in the future. Natural Language Generation essentially uses specifically created algorithms to translate data into human-like language. This will result in the automation of news reporting and headline generation, among other tasks.

However, this does not spell doom for content marketing. It only means that content marketers will have access to superior, advanced tools and technologies, enabling them to better analyze the content they create. Deeper insights will allow content marketers to effectively predict content performance and patterns in audience engagement.

Facebook platform is one of the effective ways to deliberate as a marketing strategy. Because it integrated other platforms like Instagram, Twitter, Pinterest, and more. Here are a few key reasons for why you should keep move with Facebook stories to deliver your brand messages.

#1: That’s the Current Trend

With the proven statistics, Facebook is leading the pack as a current marketing trend. As a favor of increasing the engagement on social platforms, it is time to start developing content for Facebook Stories.

Earlier days, Instagram has implemented in a different format and gained popularity. Later on Facebook did the same. Using this way the unique content can be delivered for your target audience easily.

#2: Placement

This story platform is optimal for mobile marketing. It is the first thing people see in their news feed. This set as an opportunity to reach your audience faster than much of your competition.

However, visuals is also critical. Publish your story with an attractive image aids to swipe your story. Not only that, but also the creative content visualize your brand.  Both of these visual and the content help to achieve your primary objective in Facebook.

#3: Relationship-Building

Facebook Stories are more time specific which can make the story into one minute. Therefore, take a deep look on what to get their attention within this minute and write up fresh content and more engagement story for your audience. 

There are 2 reasons why should update the Facebook Stories more frequently. First, there is a greater frequency that people will tap stories if the history of delivered fresh content. Second, is to build up the relationship. Consistency of publishing attractive stories is good to make an effective relationship.

#4: Easy-To-Track Metrics

The ability to reveal who has view your story provide insights about your audience and also open the opportunity to reach out for specific followers.  In Facebook metrics, allow you to track the visual assessment including how many followers engage with the stories.

#5: Urgency

Facebook Stories are good for 24 hours, once it expired it’s gone forever. For this reason make your content more direct, memorable and targeted. If you success in your first day, followers will engage with you daily. Do not make stories that are sale-oriented. Therefore, make Facebook stories wisely to hold your followers.