Company Profile Design
A strong company profile is your brand’s handshake—one document for pitches, tenders, investors, trade fairs, and your website. Keep it clear, proof-driven, and on-brand. Use the checklist at the end to finish fast.
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Why a Company Profile Matters
A well-made company profile:
• builds instant credibility in the first 30–60 seconds
• unifies your message across sales, tenders, and PR
• shortens buying cycles by answering key questions up front
• becomes a reusable asset (print + PDF) for months or years
Perfect for: RFPs/tenders, investor meetings, distributor onboarding, trade shows, website downloads, cold outreach.
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Recommended Structure (12–24 pages)
Use this as a flexible blueprint. Add or remove sections to fit your brand.
1. Cover & Tagline
Clean cover, logo, brand colors, 1-line value proposition.
2. At-a-Glance Summary
Who you are, what you do, who you serve, where you operate, top proof points.
3. About / Story
Origin, mission, vision, what makes you different.
4. Capabilities & Services
Service buckets with short benefit lines, not just features.
5. Industries Served
Brief bullets; highlight domain expertise.
6. Case Studies (2–4)
Problem → Solution → Outcome (metrics if possible).
7. Key Numbers & Milestones
Revenue-safe metrics, timelines, scale, reach, uptime, SLAs, certifications.
8. Clients & Testimonials
Logos with permission, short quotes with names/titles.
9. Team / Leadership
Show real people; 1–2 lines on credibility.
10. Process & Quality
How you work (steps, tools, standards, QA, security, compliance).
11. Sustainability / CSR (optional)
Policies, impact, audits.
12. Awards & Certifications (optional)
Only what matters to buyers.
13. Contact & Next Steps
Phone, email, WhatsApp, website, QR to a meeting link; clear CTA.
Deliverables: print-ready file + web-optimized PDF. Keep a source file for future updates.
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Writing & Design Principles that Convert
• Lead with outcomes. Turn features into benefits (“24/7 monitoring → zero downtime for your store”).
• One idea per page. Use short paragraphs, subheads, and bullets.
• Consistent hierarchy. H1/H2/H3 styles, 2-font max, generous spacing.
• Visual proof. Infographics, charts, process diagrams, icons; avoid heavy jargon.
• Brand consistency. Colors, imagery, tone; align with your brand guidelines.
• Accessibility. Font size 10–12pt for print, 14–16px equivalent for PDF; strong contrast.
• Localize smartly. If you sell across regions, plan for Sinhala/Tamil/English or other languages.
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What Proof to Include (Even If You’re New)
• Quantifiable metrics: projects delivered, clients served, uptime %, average turnaround time, CSAT/NPS.
• Before/After snapshots: what changed for the client.
• Named testimonials: include role/company where possible.
• Lightweight certifications/affiliations: only those buyers value.
No sensitive financials needed—buyers want reliability signals more than revenue figures.
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Our Process (End-to-End)
1. Discovery call: goals, audience, use cases, page count.
2. Outline & content map: we propose sections and flow.
3. Copy polish: benefit-led headlines, tight paragraphs, proof points.
4. Design concept: 2–3 cover directions + an inner page style.
5. Full build: layout, icons, infographics, image curation.
6. Review rounds: structured revisions with tracked feedback.
7. Final exports: print-ready + web-optimized PDFs, source files.
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Common Mistakes (and Easy Fixes)
• Trying to say everything → Prioritize top 3 buyer questions per section.
• Wall of text → Break into bullets, add subheads and visuals.
• Inconsistent voice → Choose a tone (professional, friendly, premium) and stick to it.
• Generic claims → Replace with specific outcomes and micro-metrics.
• Heavy file size → Optimize images, export a 3–8 MB web PDF.
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Sample Page Plan (Keeps You on Track)
• 12 pages: Cover · Summary · About · Services · Industries · Case Study ×2 · Numbers · Clients/Testimonials · Process · Contact
• 16–20 pages: Add more case studies, team, CSR, awards, FAQ
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Quick FAQ
Q: How long should a company profile be?
A: Most B2B profiles work well at 12–24 pages—enough to prove value without overwhelming.
Q: Can we use the same profile for print and email?
A: Yes. We export a print-ready file and a lighter web PDF with clickable links.
Q: Can you help with copywriting and data visuals?
A: Absolutely—content, design, and infographics are included.
Q: Do you handle multiple languages?
A: Yes. Sinhala/Tamil/English or other languages on request.
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The 15-Point Final Checklist
• clear value proposition on page 1
• buyer-centric headlines (benefits, not buzzwords)
• crisp section flow (one idea per page)
• 2–4 case studies with outcomes
• credible numbers and timelines
• named testimonials / recognizable logos
• consistent typography and spacing
• branded icon set and infographics
• high-quality images (licensed or original)
• contact details and a direct CTA
• print-ready & web-optimized exports
• clickable links in the PDF
• accessible contrast and font sizes
• proofread by a fresh pair of eyes
• file size under 8 MB for easy sharing
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Ready to Elevate Your First Impression?
We design company profiles that win trust, open doors, and look world-class—print and PDF.
Call/WhatsApp: +94 71 188 8844 · Website: graphics.lk
Company Profiles – https://graphics.lk/project_category/company-profiles/
Book and Magazine – https://graphics.lk/project_category/book-and-magazine/
