Instagram’s 2025 grid format update has revolutionized the classic grid layout, introducing portrait-oriented posts that are transforming how content appears on the platform. This update is vital for Sri Lankan creators seeking to stand out in today’s competitive social media landscape.
The New Instagram Grid: Square vs. Portrait
For years, Instagram’s grid has been synonymous with the perfect square. However, the 2025 update brings a welcome change that many Sri Lankan content creators have been requesting:
- Traditional format: 1080 x 1080 pixels (1:1 ratio)
- New portrait format: 1080 x 1350 pixels (4:5 ratio)
This shift creates taller, more prominent posts that capture attention as users scroll through feeds. Sri Lankan businesses can leverage this extra space for impactful visual storytelling of crafts, tourism, and culinary experiences.
Why Sri Lankan Content Creators Should Embrace This Change
The portrait format offers several advantages for the unique content produced in Sri Lanka:
Instagram’s 2025 Grid Format UpdateEnhanced Visibility for Local Products
Sri Lankan brands selling handloom textiles, Ceylon tea, spices, or jewelry can now display their products with greater detail. The taller format is perfect for showcasing the intricate details of traditional Kandyan crafts or Batik designs.
Improved Tourism Content
The portrait format beautifully showcases Sri Lanka’s breathtaking landscapes, from Nuwara Eliya’s mountains to Mirissa’s pristine beaches. Tour operators can create more immersive visual content that highlights the vertical majesty of sites like Sigiriya Rock Fortress.
Better Storytelling for Cultural Content
Content creators can use the extra space to showcase Sri Lanka’s cultural festivals, like Vesak and Kandy Esala Perahera.
Practical Steps for Sri Lankan Instagram Users
To make the most of this update, consider these locally-relevant strategies:
- Resize your existing content to the new 4:5 ratio, particularly for showcase pieces like traditional Sri Lankan attire or local cuisine presentations
- Highlight vertical elements in Sri Lankan architecture and natural landmarks—from colonial buildings in Colombo and Galle to the tea plantations of the central highlands
- Create vertical infographics about Sri Lankan cultural practices, recipes, or travel itineraries that were previously difficult to fit in the square format
- Develop multi-slide carousels that tell cohesive stories about Sri Lankan traditions, festivals, or historical events
- Gradually update your profile grid to maintain a cohesive aesthetic while transitioning to the new format
Expert Assistance from Graphics.lk
At Graphics.lk, we specialize in helping Sri Lankan businesses adapt to evolving social media trends like Instagram’s 2025 Grid Format. Our local design experts will optimize your content to 1080 x 1350 pixels, maintaining your brand’s visual identity.
Graphics.lk offers comprehensive Instagram makeover packages tailored specifically for Sri Lankan businesses looking to capitalize on this new update. From template creation to full-scale content calendars featuring the new portrait format, our services are designed to help local brands stand out in increasingly crowded feeds.
Want to create Engaging Instagram Posts Contact us
Staying Competitive in Sri Lanka’s Digital Landscape
For businesses and content creators in Sri Lanka’s growing digital economy, staying current with platform changes is essential. Early adopters of the new portrait format will likely see increased engagement as their content occupies more screen space and appears more contemporary than competitors still using the square format exclusively.
This update presents an excellent opportunity for Sri Lankan brands to refresh their social media strategy and stand out in local and international feeds alike. With professional support from Graphics.lk, your transition to the new format can be seamless and strategically advantageous.
By embracing this change and adapting your content strategy accordingly, you can ensure your Sri Lankan business or personal brand continues to captivate audiences with visually stunning, culturally rich content that now has more room to shine.
