Blue Sky Safari Website Case Study
Blue Sky Safari is a Sri Lankan adventure & nature tourism company offering immersive safari tours, glamping stays, cultural experiences, and wildlife excursions across Yala, Udawalawa, Bundala, and surrounding regions. They focus on combining comfortable accommodation with authentic wildlife encounters, eco-friendly practices, and deep engagement with local communities.
Project overview
The Blue Sky Safari website was developed as a complete digital experience to promote both the tourism offerings (safari, glamping, cultural excursions) and their accommodation services. The objective was to present Blue Sky as a premium, trustworthy brand in the adventure tourism sector — enabling visitors to explore packages, book stays, and learn about wildlife & local culture seamlessly. The platform highlights safari routes, accommodation types, experience packages, and storytelling that connects travelers to the natural and cultural heritage of Sri Lanka.
Used Colors
Mobile Responsiveness
The Blue Sky Safari website is fully responsive, adapting to desktops, tablets, and mobile phones. Key usability features include: Navigation, menu, and package cards restructure for smaller screens Images and galleries scale properly for mobile viewing CTAs (book now, view package) remain accessible and tap-friendly Content flows to avoid horizontal scrolling or cut-off text This ensures prospective tourists can browse tours and lodging options smoothly even when on the move.
Key features
01.
Tour & Safari Packages Showcase - The site provides detailed breakdowns of safari routes (Yala, Udawalawa, Bundala), nature excursions, glamping night packages, and cultural experiences — complete with itineraries and imagery.
02.
Accommodation / Lodging Options - Descriptions of lodging, glamping setups, amenities, and guest comfort features help visitors understand the stay experience.
03.
Experiences & Added Value Content - Sections present optional experiences like village visits, nature walks, boat rides, or hidden trails to enhance the core safari packages.
Results
Increased Brand Visibility:
The new site has elevated Blue Sky Safari’s digital presence, helping them appear more professional and trustworthy among travelers seeking quality wildlife experiences.
Improved User Engagement:
With a clear presentation of tours, photos, and storytelling, visitors spend more time exploring packages and offerings, increasing the chance of conversion.
Enhanced Credibility & Trust:
By showcasing their mission, origin, and experience in wildlife tourism, the site builds confidence in potential guests about the authenticity and reliability of the services.
