With video being for most companies the go – to promotional material, it’s easy to feel like you don’t need anything else. After all, you can get anything you want from video marketing: traffic, interaction, advertising, you name it. Yet it’s not possible to risk everything you have done or seen so far in video altars! There is plenty to do.
For logo design, in a very small space, you’re telling a story,” says designer Dylan Todd. “Talk about what you’re trying to say and find the best way to break that down, whether it’s by graphics or style.” Learning the nature of the logo can help you get rid of bad ideas so you can make a big statement in that little room.
What makes a great logo?
A professional logo needs to reflect a company’s mission, values, and spirit. Asking about these things should be an early part of a designer’s process when creating a custom logo. Getting to know the client or company is the first step toward creating the perfect logo for them.
How vectors make scaling easy.
Logos have to look good when scaled up, scaled down, or reproduced on a variety of surfaces like business cards, letterhead, company cars. They need to work in color, black and white, and gray scale. Vectors are a helpful tool for scaling to meet these different needs.
Most people do search online before trusting any product, according to statistics.
Whether you’re a brand or a person, your target audience needs to be clearly identified. If you know who should be targeted, you can’t tell which medium to use, what content to build, and with whom to network.
Sure, you can use all channels of social media to promote yourself or your company, but if you start, you should only use two to three channels of social media.
No matter what niche you pick, the niche must already be played by a few influencers. You will get to know what kind of content your audience wants most by researching and monitoring influencers.
Nevertheless, the proverbial carpet can at any moment be pulled out from under us. Proven approaches can turn into dust and fantastic devices can disappear without a trace. Even legislation relevant to manufacturing could throw everything into a tizzy attitude.
Together, everything can be very hard to deal with – let alone succeed in such a climate. But this is not impossible.
Part of the path to both success and health is to embrace the things we learn from experience: the uncomfortable truths.
Here are a few statistics showing how colors influence the perceptions of customers:
Brand memorability: using the right color will increase the popularity of your brand by 80%.
Brand perceptions: within 90 seconds, customers make judgments on goods. In fact, between 60% and 90% of these assessments are based solely on colors.
Conversions: 90% of consumers rely on product colors when making purchases.
Let’s take the example of Fanta. Introduced in 1940a, Fanta is The Coca-Cola Company’s second oldest brand and one of the world’s most recognizable brands in particular. The company has updated the logo many times over time, but one thing remains the same— blue letters on a vibrant orange backdrop. Why is it orange? Because it’s lively, cheerful, polite, youthful.
I said that the visual identity of your company says a lot about it. Colors are automatically linked with their identification for popular brands. For example, the iconic white and green logo of Starbucks looks authentic and exclusive, while life, relationships, family, and memories are all about the red and white colors of Coca-Cola.
