Is there still room for the humble banner ad twenty-five years after its inception? 

Immediately after the advertisements and blogs came the commercial banner, a digital advertising phenomenon that has become so popular, it’s practically background noise for most people today. Later in the day, Internet advertising was the origin of the banner and all 300 of its pixels. Technology today, such as artificial intelligence,Programmatic and augmented reality have given rise to a whole new form of advertising and have driven us to automatically switch highly personalized, sensitive and immersive mobile ads.

However, while the banner ad has evolved, it does not have the means to measure it – much to the annoyance of the marketers. The click -through rate (CTR) continues to be the main measure of these ads. And with all the reports, CTRs are abysmal almost every report out there, less than 0.6 per cent.

Some brands make us feel like since the dawn of time they’ve been around. The likes of Nestle and Heinz are instantly recognizable sport branding and logo styles, and people pick up their products without even knowing about them. It is a degree of consumer confidence to which marketers around the world strive.

The Nutella / Signal mashup above is a good example of how we have been misled by Morshedi. It’s like we’ve gone through the window to an upside-down universe where everything still functions, though nothing makes sense. And let’s be honest, who doesn’t like Nutella’s notion of brushing their teeth?

For logo design, in a very small space, you’re telling a story,” says designer Dylan Todd. “Talk about what you’re trying to say and find the best way to break that down, whether it’s by graphics or style.” Learning the nature of the logo can help you get rid of bad ideas so you can make a big statement in that little room.

What makes a great logo?

A professional logo needs to reflect a company’s mission, values, and spirit. Asking about these things should be an early part of a designer’s process when creating a custom logo. Getting to know the client or company is the first step toward creating the perfect logo for them.

How vectors make scaling easy.

Logos have to look good when scaled up, scaled down, or reproduced on a variety of surfaces like business cards, letterhead, company cars. They need to work in color, black and white, and gray scale. Vectors are a helpful tool for scaling to meet these different needs.