In the next ten years, generative AI is predicted to have a big impact on marketing, affecting different facets of strategy, communication, and client interaction. The following are some possible ways that generative AI might alter the marketing environment:

Content Generation and Customisation By creating text, photos, videos, and other multimedia components, generative AI may automate the generation of content. The amount of time and resources needed to produce content can be greatly decreased in this way.

Chatbots and virtual assistants driven by AI will advance in sophistication and be able to assist and engage with people in real time. They can assist with common questions, direct clients through the sales process, and improve client support in general.

Large datasets may be analysed by generative AI systems to find patterns and trends, which helps marketers make better decisions. Predictive analytics is a useful tool for marketing strategy optimisation, campaign performance improvement, and consumer behaviour forecasting.

AI is capable of analysing consumer data to provide more precise and dynamic client categories. As a result, marketing initiatives can be more precisely targeted and successful by allowing advertisers to customise their messaging for particular audiences.

Artificial intelligence (AI) may dynamically modify pricing and promotional offers by analysing market conditions, rival pricing, and customer behaviour. This helps companies to maximise income by optimising pricing tactics in real-time.

Through social media, reviews, and other online interactions, generative AI can be used to analyse client attitudes and emotions. By understanding customer emotions, marketers are able to create campaigns that are more emotionally compelling.

Marketing efforts may be made more immersive and captivating by customising AI-driven AR and VR experiences for specific users. Virtual try-ons, interactive brand experiences, and product demos can all benefit from this technology.

Artificial intelligence (AI) algorithms can be used to identify fraudulent activity in marketing, like bogus reviews or click fraud. Customers’ confidence is upheld and marketing analytics’ integrity is guaranteed as a result.

Ethical and responsible AI practices will become more and more important as AI is used in marketing. To establish and preserve customer trust, marketers utilising AI-driven efforts must guarantee accountability, equity, and openness.

According to The Common Sense Census: Media Use by Tweens and Teens, a study released on Tuesday by non-profit Common Sense.Children 8 to 12 years of age have an average of 4 hours and 44 minutes of screen time per day, while parents have an average of 7 hours and 22 minutes, not including the use of machines at school or for homework.

The number of 8-year-olds with mobile devices is now 19%, up from 11% when Common Sense carried out its initial study of the same name in 2015, and 53% of children now have their own smartphones at the age of 11, rising to 69% at the age of 12.Common Sense reported that, in 2015, the number of respondents watching online videos more than tripled from 24 per cent to 56% for 8-to 12-year-olds and from 34% to 69% for 13-to 18-year-olds.

With video being for most companies the go – to promotional material, it’s easy to feel like you don’t need anything else. After all, you can get anything you want from video marketing: traffic, interaction, advertising, you name it. Yet it’s not possible to risk everything you have done or seen so far in video altars! There is plenty to do.

Collecting demographic information from your customers is the old way of doing marketing.  With the technological development there are more convenient way to do marketing. The concept of Big Data embrace the process to perform in-depth analysis of customer data in real time.

To be ahead in the game with your competitors, adaptation with Artificial Intelligence and Machine Learning technologies are much important. It wave for the next generation marketing strategies. Google Now and Apple’s voice assistant Siri are the 2 famous example for AI capabilities.  For another example, the banking sector introduced a machine-based intelligent assistant to address customers frequently asked questions.

According to literature, 60% of content marketers struggle with personalization. This is a serious problem at a time when consumers are seeking highly unique, interactive experiences with retail brands.

There are two ways of implementing personalize content marketing.  First, offer audiences omni-channel marketing campaigns so they can engage with your content on devices of their preference. Second, leverage users’ demographic data to provide relevant content. This can be achieved by collecting information from users, such as their zip code, to deliver location-relevant content on their preferred topics so that they get access to material that they find interesting.

To analyze the content in-depth analytical tools are required. As the field of Artificial Intelligence progresses, AI-based algorithms will be able to create strategies by sifting through large volumes of data by recognizing and analyzing patterns.

Natural Language Generation (NLG) is an important branch of Artificial Intelligence that is set to impact content marketing in the future. Natural Language Generation essentially uses specifically created algorithms to translate data into human-like language. This will result in the automation of news reporting and headline generation, among other tasks.

However, this does not spell doom for content marketing. It only means that content marketers will have access to superior, advanced tools and technologies, enabling them to better analyze the content they create. Deeper insights will allow content marketers to effectively predict content performance and patterns in audience engagement.

Facebook platform is one of the effective ways to deliberate as a marketing strategy. Because it integrated other platforms like Instagram, Twitter, Pinterest, and more. Here are a few key reasons for why you should keep move with Facebook stories to deliver your brand messages.

#1: That’s the Current Trend

With the proven statistics, Facebook is leading the pack as a current marketing trend. As a favor of increasing the engagement on social platforms, it is time to start developing content for Facebook Stories.

Earlier days, Instagram has implemented in a different format and gained popularity. Later on Facebook did the same. Using this way the unique content can be delivered for your target audience easily.

#2: Placement

This story platform is optimal for mobile marketing. It is the first thing people see in their news feed. This set as an opportunity to reach your audience faster than much of your competition.

However, visuals is also critical. Publish your story with an attractive image aids to swipe your story. Not only that, but also the creative content visualize your brand.  Both of these visual and the content help to achieve your primary objective in Facebook.

#3: Relationship-Building

Facebook Stories are more time specific which can make the story into one minute. Therefore, take a deep look on what to get their attention within this minute and write up fresh content and more engagement story for your audience. 

There are 2 reasons why should update the Facebook Stories more frequently. First, there is a greater frequency that people will tap stories if the history of delivered fresh content. Second, is to build up the relationship. Consistency of publishing attractive stories is good to make an effective relationship.

#4: Easy-To-Track Metrics

The ability to reveal who has view your story provide insights about your audience and also open the opportunity to reach out for specific followers.  In Facebook metrics, allow you to track the visual assessment including how many followers engage with the stories.

#5: Urgency

Facebook Stories are good for 24 hours, once it expired it’s gone forever. For this reason make your content more direct, memorable and targeted. If you success in your first day, followers will engage with you daily. Do not make stories that are sale-oriented. Therefore, make Facebook stories wisely to hold your followers.