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How To Create a Website Structure That Completely Enhances your SEO

How To Create a Website Structure That Completely Enhances your SEO

Big and small companies are seeing the need to get more content from search engine users and to get more traffic from search engines. One of the aspects that many businesses ignore is the layout of the website.

Many of the websites you visit have information scattered in a confusing way, and visitors don’t know whether they’re coming or going. If your website structure is lacking, it hurts the user experience of your site and is likely to have more impact on your SEO than you know.

What’s SEO & What’s going on?

SEO stands for search engine optimization and is a practice for Google and other search engines to notice that your content is the best option for your search engine users.

Basically, you’re trying to get the top result in the search engines. There are a lot of things going on, but today we’re going to focus on website structure.

Here are some of the things that go to SEO outside the structure of the website. 

* Use Keyword 

* Relevant links to your website

* Social signals 

* Alt text for images

Why is SEO so important?

You have sales quotas to hit, employees to train, and a million other things to do, why do you have to work on SEO?

Is SEO really that important that it warrants time on your schedule and money from your marketing budget? Simple answer — yes, yes.

Using Typography to Establish Brand Identity

Using Typography to Establish Brand Identity

The great thing about typography is that it always makes a lot of sense. You don’t need to read between the lines to get the point of the idea. It’s all just on the surface. But even though it’s self explanatory, the type is still capable of giving our designs a compelling, story-like feel.

And when typography is the driving force behind brand identity, it’s always catching an eye. Although it does not possess all the same qualities as other types of art, it is still very flexible. It could be minimal or, on the contrary, wildly extravagant. It can be monochromatic or brightly colored. We may have traditional types of families or tradition ones.

In fact, typography-centric designs can be incredibly creative, exquisite and multi-faceted. To prove this in practice, we have put together a series of splendid examples in which typography plays the first violin. Each and every masterpiece in our collection will delight you not only with realization, but also with an idea that is simply brilliant

Branding Inspiration: Creative Logo Designs Activating Negative Space

Branding Inspiration: Creative Logo Designs Activating Negative Space

White space, in other words, is the area of the layout left empty. It may not only be around the objects that you place in the layout, but also between and inside them. It’s a kind of breathing room for the item on the website or on the monitor. This determines the limits of objects as well as establishes the necessary connections between them according to Gestalt concepts and constructs powerful visuals.

Negative space in graphic design is often seen in banners, drawings, posters and imaginative lettering: with them, it becomes an active part of visual representation and makes important objects even more articulate. In this issue of D4U Inspiration, we have gathered several examples of innovative logo designs that follow this approach. Enjoy and get inspired by it!

Common Sense: Teens and Tweens Are Spending More and More Time on YouTube

Common Sense: Teens and Tweens Are Spending More and More Time on YouTube

According to The Common Sense Census: Media Use by Tweens and Teens, study released on Tuesday by non-profit Common Sense.Children 8 to 12 years of age have an average of 4 hours and 44 minutes of screen time per day, while parents have an average of 7 hours and 22 minutes, not including the use of machines at school or for homework.

The number of 8-year-olds with mobile devices is now 19%, up from 11% when Common Sense carried out its initial study of the same name in 2015, and 53% of children now have their own smartphones at the age of 11, rising to 69% at the age of 12.Common Sense reported that, in 2015, the number of respondents watching online videos more than tripled from 24 per cent to 56% for 8-to 12-year-olds and from 34% to 69% for 13-to 18-year-olds.

Is the banner ad still relevant?

Is the banner ad still relevant?

Is there still room for the humble banner ad twenty-five years after its inception? 

Immediately after the advertisements and blogs came the commercial banner, a digital advertising phenomenon that has become so popular, it’s practically background noise for most people today. Later in the day, Internet advertising was the origin of the banner and all 300 of its pixels. Technology today, such as artificial intelligence,Programmatic and augmented reality have given rise to a whole new form of advertising and have driven us to automatically switch highly personalized, sensitive and immersive mobile ads.

However, while the banner ad has evolved, it does not have the means to measure it – much to the annoyance of the marketers. The click -through rate (CTR) continues to be the main measure of these ads. And with all the reports, CTRs are abysmal almost every report out there, less than 0.6 per cent.