As Instagram goes through the ten-year mark, the Social Media app has become more popular than ever, especially for companies: one-third of Instagram stories come from business accounts.While new video filters and widgets roll out each month to help us create better content, the most lucrative feature of the app is one that businesspeople can easily ignore: direct messaging.
Big and small companies are seeing the need to get more content from search engine users and to get more traffic from search engines. One of the aspects that many businesses ignore is the layout of the website.
Many of the websites you visit have information scattered in a confusing way, and visitors don’t know whether they’re coming or going. If your website structure is lacking, it hurts the user experience of your site and is likely to have more impact on your SEO than you know.
What’s SEO & What’s going on?
SEO stands for search engine optimization and is a practice for Google and other search engines to notice that your content is the best option for your search engine users.
Basically, you’re trying to get the top result in the search engines. There are a lot of things going on, but today we’re going to focus on website structure.
Here are some of the things that go to SEO outside the structure of the website.
* Use Keyword
* Relevant links to your website
* Social signals
* Alt text for images
Why is SEO so important?
You have sales quotas to hit, employees to train, and a million other things to do, why do you have to work on SEO?
Is SEO really that important that it warrants time on your schedule and money from your marketing budget? Simple answer — yes, yes.
Here are a few statistics showing how colors influence the perceptions of customers:
Brand memorability: using the right color will increase the popularity of your brand by 80%.
Brand perceptions: within 90 seconds, customers make judgments on goods. In fact, between 60% and 90% of these assessments are based solely on colors.
Conversions: 90% of consumers rely on product colors when making purchases.
Let’s take the example of Fanta. Introduced in 1940a, Fanta is The Coca-Cola Company’s second oldest brand and one of the world’s most recognizable brands in particular. The company has updated the logo many times over time, but one thing remains the same— blue letters on a vibrant orange backdrop. Why is it orange? Because it’s lively, cheerful, polite, youthful.
I said that the visual identity of your company says a lot about it. Colors are automatically linked with their identification for popular brands. For example, the iconic white and green logo of Starbucks looks authentic and exclusive, while life, relationships, family, and memories are all about the red and white colors of Coca-Cola.
You can either take it seriously or let the faith in your business slip away when it comes to building websites. Since websites are the primary source of high-quality leads for many businesses, it is crucial for entrepreneurs to make the right choices when it comes to creating websites designed to find new customers.
You can either take it seriously or let the faith in your business slip away when it comes to building websites. That said, you may find yourself steering the bulk of your advertising budget to the website of your company. But it’s important to realize that a good website does not end with its release.
If you need to focus on one thing when it comes to optimizing your website, that’s content. The data you gather helps inform your clients about the products or services you sell, promote your brand, encourage people to take action, help users access your channels and, of course, help your business attract the right buyers.
Improving the quality of your website is something that takes a lot of time and experience to get away with. When you lack these, you can always outsource your web-building operations to the appropriate service providers. This helps if you are able to find an outsourcing contractor who is well versed in the type of industry.
